About Us

Welcome to Journey Collab.  We are Northlands most innovative and evolving art, design & fashion collective, and the joint project of creative duo Mike Paora & Ruth Gayford.

Journey was originally a working studio and a contemporary retail space in central Whangarei -  but has now moved to a 100% online store. 

We both design, create & produce our three brands, SOMg, Mercy Clothing & Sketchy Fulla right here in Northland from our own private studio workshops.

Journey Collab's brands are unique & inspiring.  Together they are a one stop shop to find that beautiful, original, one of a kind NZ made Artwork or Fashion garment.   

Creative duo Mike and Ruth built an incredible name with their original store.  The Kaupapa was always to uplift and support local artisans and makers, with a focus on connection & collaboration - so our whole town can thrive - and the pair pride themselves and their business on these values still.